How did the company begin?

Like so many people, I love my dog so much and will do whatever it takes for Wrigley to be
happy and healthy. So, when I saw the video Pet Fooled I was shocked to learn that 1 in 2
dogs get cancer causing death and that 50% of pets are obese. This really was upsetting, and
it caused me to dig even deeper into pet nutrition seeking the leading veterinary health
information. The stars were aligned as not only had Wrigley just entered into my life, but my
career at the time happened to be about driving business innovations and knowing how to
source natural food ingredients. This work involved the evaluation of hundreds of food ingredient
companies, understanding the origins of key ingredients and visiting factories to understand the production process. It confirmed something I already know, whole food nutrition and the
preservation of natural nutrients is the way human and animal bodies are able to best absorb
key vitamins and minerals.

The idea of creating a truly special pet food company seemed like an amazingly important and
gratifying way to focus my knowledge and experience. So, in 2018 and working with board
certified veterinary nutritionists and holistic veterinarians, I set out to create Side by Side. The
foundation of this new brand was very unique based upon the idea of combining the health
practices of Eastern Food Therapy with 4 key factors: (1) Use Only Real Whole Food – no
powders or additives, (2) Use Species Appropriate Ingredients – no fads like pea protein, (3)
Minimal Processing – protecting cellular properties, minimum heat and pressure, (4)
Personalization – the Right food for each pet.